Roberts Wesleyan College » class input http://www.roberts.edu/blogs/gradbusiness Strategic. Innovative. Distinctive Thu, 15 Nov 2012 21:26:44 +0000 en-US hourly 1 http://wordpress.org/?v=3.4.2 Good Jobs In Marketing are Out There… http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/ http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/#comments Sun, 15 Jul 2012 12:10:31 +0000 student http://www.roberts.edu/blogs/gradbusiness/?p=683 Continue reading →]]> It’s great to know that in this time of higher than desired unemployment among new grads… that marketing grads who are interested in working on the social/internet side of the business have lots of opportunities. Check out this article on social media marketing jobs. Happy hunting!

]]> http://www.roberts.edu/blogs/gradbusiness/good-jobs-in-marketing-are-out-there/feed/ 4 Should your brand be on social media? http://www.roberts.edu/blogs/gradbusiness/should-your-brand-be-on-social-media/ http://www.roberts.edu/blogs/gradbusiness/should-your-brand-be-on-social-media/#comments Wed, 06 Jul 2011 02:36:43 +0000 student http://www.roberts.edu/blogs/msmk/?p=79 Continue reading →]]> Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand:

1. Contests or Sweepstakes
2. They are a current customer
3. Interesting or entertaining content.

Not only are current customers following or liking your brand, they are influencing their friends to also follow this brand. More than half of Facebook users are following 2-5 different brands every day. Take into consideration that there are more than 200 million active users…..and over 100 million users login at least once a day….For Twitter, 13 percent of the online US adults aged 18 and older use Twitter, up from eight percent in November 2010…..isn’t it time your brand considered social media? People want to get involved and interact with their favorite brands.

Wonder what the top brands are…

-Facebook
-YouTube
-Disney
-CocaCola
-Starbucks

Have you heard of these companies? It’s time to get on board!

-Jackie

http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/?view=socialstudies

picture, compliments of:  rinehartrealty.com

]]> http://www.roberts.edu/blogs/gradbusiness/should-your-brand-be-on-social-media/feed/ 6 Internet Marketing & New Media Class http://www.roberts.edu/blogs/gradbusiness/internet-marketing-new-media-class/ http://www.roberts.edu/blogs/gradbusiness/internet-marketing-new-media-class/#comments Thu, 30 Jun 2011 17:14:46 +0000 student http://www.roberts.edu/blogs/msmk/?p=60 Continue reading →]]> Blogs are funny things. We love them; we hate them. We love to hear what other people think (especially when they are ranting) but we also wonder where does all the time go that we spend online doing random stuff.

The purpose of this blog is for graduate learners to share key learnings from their programs. Maybe it’s an article that you read that you want to share. Maybe it’s a photo that you took and it reminds you of a priniciple or idea you learned in class.

The point is to share what you’re thinking about marketing, internet marketing, social media, MROI (marketing return on investment), connectivity, collaboration and on and on.

Looking forward to hearing your thoughts.

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