Tag Archives: cause marketing

Deployed Soldier Turned Social Media Celebrity

Nine months and a deployment later, friends and family came together to help me pull off our own top secret operations in preparation for my boyfriend’s homecoming. What started as a personalized tribute soon transformed SGT Tony Fox into a … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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People don’t buy what you do, they buy why you do it

Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading

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