Tag Archives: Branding

Personality is Power

A brand’s personality shapes everything from employees and internal communications to messaging and content. Powerful and consistent brands influence a consumer’s purchasing preferences, but so will inconsistencies and gaps. Brand personality is essential for building a strong brand, creating loyal … Continue reading

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The Steve Jobs Effect

By now I’m sure you have all heard the news that Steve Jobs has resigned his position as Chief Executive Officer of Apple. Stating he could not meet up to the demands of the job any longer. Jobs has been … Continue reading

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