Tag Archives: brand

Classic Cookie, New Twist

The classic hydrox cookie has gotten some new life this year, thanks to the wonders of social media. While other advertisers paid millions for 30 seconds of national attention during the annual Superbowl, Oreo got all the publicity – and … Continue reading

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Stop Wearing Our Clothes!

This week, Abercrombie & Fitch offered to pay Jersey Shore’s Mike “The Situation” to cease wearing their brand on the show. Are we, the general public, to believe that this was a real request or just a request that coincidentally … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Who’s awesome? Your [sic] awesome.

Talking about grammar can bring chills or excitement, depending on the audience.  Where do these rules apply in the realm of social media?  I have two opinions and will take the fence-sitter role, overall.  Good grammar is important and should always … Continue reading

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Should your brand be on social media?

Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand: 1. Contests or Sweepstakes 2. They are a current customer 3. … Continue reading

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