Tag Archives: #beer

Rebates, and Coupons, and Samples! Oh My!

This week’s reading educated us on the importance of using sales promotions in an integrated marketing campaign.  The main goal of sales promotions is to build product/service awareness through an engaging and interactive device that will result in a quick … Continue reading

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Brewing the American Dream

In 2008, the brand Samuel Adams (SA) launched a program called “Brewing the American Dream”. This platform provides a small beverage business owner the opportunity they need to achieve their dreams. By offering financial assistance and mentoring, the businesses can … Continue reading

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