Tag Archives: Apple

The Steve Jobs Effect

By now I’m sure you have all heard the news that Steve Jobs has resigned his position as Chief Executive Officer of Apple. Stating he could not meet up to the demands of the job any longer. Jobs has been … Continue reading

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People don’t buy what you do, they buy why you do it

Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading

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