Tag Archives: Apple

The APPLE of your eye?

With iOS 7 being released this week, Apple product users may not be anticipating the change with open arms. According to CNN Money, Apple’s innovation problem is real. Consumer confidence is dropping with uncertainty that Apple may not have “something … Continue reading

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The Steve Jobs Effect

By now I’m sure you have all heard the news that Steve Jobs has resigned his position as Chief Executive Officer of Apple. Stating he could not meet up to the demands of the job any longer. Jobs has been … Continue reading

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People don’t buy what you do, they buy why you do it

Simon Sinek, author of Start with Why posits that “people don’t buy what you do, they buy why you do it.” While a tad esoteric, could there be something behind this claim? In competitive environments where marketers and leaders are … Continue reading

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