Tag Archives: advertising

Rocketing into the Future

Marketing communication is like a chess game, played (by the winners, at least) with a combination of insight, experience and luck.  The insight is provided by market research.  And, while social media, mobile platforms, and Big Data have opened up … Continue reading

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They’re dead and earning more money than you

Check out this Adweek article about Lucy and Desi’s new campaign. Did you know that deceased celebrities still rake in over $2 billion dollars annually?  While Michael Jackson and Marilyn Monroe are obvious contributors, I can’t help but find Lucy … Continue reading

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A Few Good Rants

The public are swine; advertising is the rattling of a stick inside a swill-bucket.  ~ George Orwell I’ve never watched “Mad Men”.  It’s on my Netflix list, but I’m currently on an epic journey through “Breaking Bad”, so it has to wait:  Heisenberg … Continue reading

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Ads On Basketball Jerseys — Too Far? (Geoff)

This September team owners and executives from the National Basketball Association will vote on whether or not to approve a league program that allows teams to where corporate advertisements on their jerseys.   These advertisements are not just the Nike “Swoosh” or the … Continue reading

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More is less.

I started out by thinking of the things that catch my eye. I thought – I like the colorful posters above the recycling bin that tell me what to recycle with pictures. I always notice the first three lines of … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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B2C Reaps Benefits of Social

In New York, at the Association for National Advertiser’s (ANA) Digital and Social Media conference that took place this week, Adrian Parker, director of social media and digital strategy at RadioShack was a speaker talking about the case study for … Continue reading

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Who’s awesome? Your [sic] awesome.

Talking about grammar can bring chills or excitement, depending on the audience.  Where do these rules apply in the realm of social media?  I have two opinions and will take the fence-sitter role, overall.  Good grammar is important and should always … Continue reading

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