If great leaders can be identified by the quality and impact of their presentations, then great presentations must have something significant at the core. I love that this secret strength is, at heart, a compelling story.
Recently, storytelling was identified as one of the must-have leadership traits CEOs will need to be successful in coming years. Presentation expert Nancy Duarte did us all a favor when she mapped the high-contrast story “arches” of some of contemporary history’s most memorable presentations. That revelation can enable any one of us to master the sharing of a powerful story, and therefore, craft a compelling presentation.
Reading and observing repeated concepts on skillful presentations this week motivated me to abandon almost everything I previously knew about the subject. But it is reassuring to know that I still have a shot at mastering this particular marketing skill – I just have to start with a great story.
by Rachel E. Dewey, MSMK 6