Should your brand be on social media?

Is your company still on the fence as to whether or not they should be on Facebook and Twitter? Check this out…….The top three reasons people follow a brand:

1. Contests or Sweepstakes
2. They are a current customer
3. Interesting or entertaining content.

Not only are current customers following or liking your brand, they are influencing their friends to also follow this brand. More than half of Facebook users are following 2-5 different brands every day. Take into consideration that there are more than 200 million active users…..and over 100 million users login at least once a day….For Twitter, 13 percent of the online US adults aged 18 and older use Twitter, up from eight percent in November 2010…..isn’t it time your brand considered social media? People want to get involved and interact with their favorite brands.

Wonder what the top brands are…

-Facebook
-YouTube
-Disney
-CocaCola
-Starbucks

Have you heard of these companies? It’s time to get on board!

-Jackie

http://blog.getsatisfaction.com/2011/06/29/what-makes-people-follow-brands/?view=socialstudies

picture, compliments of:  rinehartrealty.com

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One Response to Should your brand be on social media?

  1. Jackie, great post! Many people think that social will go away if they just ignore it. I remind them, fear is not a strategy!
    Everyone is in the same boat. It’s hard to figure out how to get started. Check out Hubspot.com — they can help.