Companies are not perfect; they tend to make mistakes every once and a while. And what is there to break their fall? Social media. Now big corporations can apologize fast to any dislikes or unwanted comments from consumers as fast as these comments appear.
For example, Pepsi ran a Mountain Dew commercial, “Felicia the goat”, that was deemed as racist. As soon as Mountain Dew saw consumers were confused and displeased with this ad, they ran a Twitter apology to try and put a Band-Aid on the situation.
Do you think this was a sincere apology? Are they just trying to get their name out there more to advertise? Are they owning up to this mistake or creating publicity?
- Jennifer Osborn