If you have a few minutes to spare this week, check out this article from Forbes.com. Steve Oleneski explains the importance of integrated marketing communications, justifying his obsession with the concept we have just spend the last five weeks learning about.
The examples he used were quite surprising. I can honestly say that I am guilty of making some of the assumptions referenced throughout the article. His passion for integrated marketing communications is, in most cases, necessary.
Olenseki makes a point to mention that it is important to mix traditional marketing tactics with digital strategies. Sharing your message across multiple channels allows you to reach not only your target audience, but maybe a few more unexpected prospects.
Integrated marketing communications is a simple idea that can make a huge impact. It just takes some planning.