In a recent article by Kara Nortmann, she declares that the traditional written “online review” as we know it has met its match in the now unmistakable Facebook “like” button. With 500 million users and counting, Facebook has become the most visited site on the web – and not only are these users visiting the site everyday, but they are using the “like” button on a regular basis to show support for countless companies, brands, and products.
Because people are more likely to trust a recommendation from a friend, it’s easy to see why the Facebook “like” button has become so popular: the more people who “like” your business, the better your exposure, the better your reputation!
But if it’s true that people are now turning to Facebook “likes” for their product recommendations, are they ignoring online reviews? From product reviews on Amazon to restaurant reviews on urbanspoon.com, to local reviews on Google Places, online reviews are everywhere. Chances are, that if you’ve run a Google search on a specific business or product recently, more than one review site popped up on that first page of results. And although personal recommendations are always preferred, recent statistics show that while 90% of online consumers trust recommendations from people they know, 70% will also trust opinions of unknown users!
So, my question to the readers is this: Who are YOU more likely to trust? Facebook “likes” or online reviews?
-Stephanie G.
I think it comes down to the amount of info./resources required prior to making a decision (i.e. where to go for dinner vs. booking a vacation). While I may “Like” a certain brand or business, that doesn’t tell prospective customers whether it’s the value, price, or any number of other factors that may have influenced the habitual click of the mouse. I was recently looking for a hotel & was immediately directed to the TripAdvisor site, which ranked nearby options by top value & first-hand customer experiences. Short of entering the city and booking the obvious choice, the work was done for me. From a business perspective, I think the Facebook “Like” represents a growing & unharnessed trend for customers to serve as brand advocates; that said, individuals concerned more with quality feedback than the quantity of credulous “Likes” associated with a given Facebook page will continue to serve as an active audience for credible review sites.
Simply wanna remark that you have a very decent web site , I the design and style it really stands out.
what are the benefits of green tea, It is easiest to participate in a competition for top-of-the-line blogs on the web. I’ll recommend this web site!
Does your site have a contact page? I’m having problems locating it but, I’d like to send you an email. I’ve got some creative ideas for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it grow over time.
How did you manage to build such a great crowd of commenters to your site?
Spot on with this write-up, I honestly believe this amazing site needs much more attention. I’ll probably be returning to read more, thanks for the info!
I am also writing to
make you be aware of what a terrific experience my cousin’s princess obtained studying your
blog. She discovered many things, not to mention how it is like to have an amazing
coaching mood to get certain people without problems learn about various
multifaceted
topics. You really surpassed our expected results. I appreciate you for displaying the good, trustworthy, explanatory and as well as fun tips on your topic to Julie.
I do enjoy the manner in which you have presented this problem and
it does indeed give me some fodder for thought. Nevertheless, because of everything that I
have seen, I basically
hope as the actual
opinions stack on that individuals stay
on issue and not embark upon a tirade of the news of the day.
Still, thank you for this
excellent point and whilst I do not really concur with it in
totality, I respect
the perspective.
Thanks for any other informative web site.
The
place else could I am getting that type of info written
in such an ideal method? I’ve a mission that
I’m just now working on, and I’ve been on the glance out for
such information.
I am really impressed together with your writing talents and also
with the layout in your
weblog. Is this a paid theme or did you customize it
your self? Anyway stay up the nice quality writing, it’s
rare to peer a nice blog like this one today..