- Chesbro Center - 7 College Green Dr. - Room 127 October 10, 2013Sign up on the program page.
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- Chesbro Center - 7 College Green Dr. - Room 127 October 10, 2013
Category Archives: Uncategorized
In the blog Social Fresh, a computer science major who’s already launched a side career posting tech-savvy answers in online forums before he’s graduated, suggests that Facebook should keep an eye on Google+ because in three months’ time, it reached … Continue reading
Summary: This week, an article in Newswise, the collegiate news wire service Keuka subscribes to, cited a study published in the Sept. Journal of Marketing which recommends online retailers utilize universal free return policies. The study found that when customers … Continue reading
Today Marissa Meyer is unveiling her plan to turn-around the flailing yahoo.com as reported by Business Insider http://www.businessinsider.com/marissa-mayer-reveals-her-yahoo-turnaround-plan-tomorrow-2012-9 In the article, sources say that Meyers is going to concentrate on 8 key products in the new roll-out as well as … Continue reading
“Why do they need a naked body on the bag?!’ A co-worker asked me, outraged about a shopping bag her daughter brought back from the mall. I immediately knew her daughter had been shopping at Ambercrombie and Fitch from the … Continue reading
I recently read an article in PR Daily by Christina Miranda that outlines ways to deliver bad news to any audience. With so much emphasis on creating positive buzz and spreading good news, delivering bad news is often overlooked. Whether you’re an … Continue reading
I personally applaud Nike for decades of perfecting the art of creating a persona of performance, elitism and status with it’s products. McDonald’s for creating a sense of value with its former super-sized value meals. Tobacco’s image of rebellious cool sophistication. These companies have perfected the art … Continue reading
Marketers are adopting alternate methods of advertising in order to attract consumer attention. There are thousands of forms of alternative media. Guerrilla marketing, a form of alternative media uses unconventional means to promote a product, attract attention, and create memorable … Continue reading
Why do people say public relations is free? I get it, publicists work to obtain third party generated publicity. However, the work that is required to manage such an orchestration does not come free. It requires extensive time and effort … Continue reading
There are plenty of articles, books and samples on creating spectacular presentations. One excellent book is Presentation Zen by Garr Reynolds. I have seen some beautiful presentations with awesome graphics, wonderful photos and stirring quotes but they have also been … Continue reading