Category Archives: Tools

5 tips for Breaking Bad News

I recently read an article in PR Daily  by Christina Miranda that outlines ways to deliver bad news to any audience.  With so much emphasis on creating positive buzz and spreading good news, delivering bad news is often overlooked.  Whether you’re an … Continue reading

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High-Flying Communication

Long after the frustration of a delayed flight and lost baggage, we rarely forget negative experiences, all too eager to share them with others. So what can airlines do to monitor and spin less-than-favorable sentiments to their advantage? Some are using … Continue reading

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Who rules the roost?

Social media is the extended hand that beckons all marketers and organizations to come along.  This is a tricky proposal and seemingly tough to convince upper management of the benefit due to the fact that there are not a lot … Continue reading

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Out of Sight, Out of Mind?

Technology is a double-edged sword in the battle between busy consumers and overeager marketers who’ve spent years building their contact lists only to be sent to the trash without a second thought. For all the times you’ve begrudgingly given a … Continue reading

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Are You A “Smart” Phone User?

Like me, I’m sure you can relate to the knee-jerk reaction you experience when you realize you came just a little too close to the car in front of you…but not because you’re looking at your phone, right? If I … Continue reading

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Want to ‘Hang Out’ with Michael Dell?

There’s a lot of hoopla around Google + — over the long weekend, I connected with a lot of people and the comments are mixed. “Google doesn’t get social and never will, they should give up.” Facebook has shut down … Continue reading

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