Category Archives: social media

Dark Chocolate

Blogging is bittersweet. I find it hard to come up with blog content that is relevant, original, and interesting.  Originally, I wrote nearly three very academic pages on the ethics of ghost blogging by corporations.  Is it an ethical practice…is … Continue reading

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Classic Cookie, New Twist

The classic hydrox cookie has gotten some new life this year, thanks to the wonders of social media. While other advertisers paid millions for 30 seconds of national attention during the annual Superbowl, Oreo got all the publicity – and … Continue reading

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In Poor Taste?

Today, AT&T tweeted what they thought to be a respectful tribute to those impacted by the events that occurred 12 years ago on this day.  About an hour later, the tweet was removed and replaced with a poorly-crafted apology to … Continue reading

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Social Suicide?

No, this is not another commentary on the desperate publicity stunt exhibited by Miley Cyrus and the ensuing media frenzy over whether her reputation will ever recover. This reflection involves another kind of desperation: the tragic, public suicide of a … Continue reading

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Twerk-it or Sit Down.

    The bears  and foam finger from Miley Cyrus’ performance are still haunting my dreams. On Sunday, August 25, marked the train wreck MTV Video Music Awards.  It is known for radical behavior, outrageous performances, and barely dressed women.  … Continue reading

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Public Relations the Game Changer

It wasn’t long ago that PR was an afterthought in the marketing mix. It was a way to get a little publicity to amplify the brand, launch a product or beat back a crisis. Today, with the rise of social … Continue reading

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Aretha Franklin Has Got It Right!

  R-E-S-P-E-C-T Most of you reading this are not Picasso, Reid or da Vinci, and I mean that with the utmost respect. As marketers, we can come up with creative ideas, but often come up short on the actual creation … Continue reading

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‘There’s no such thing as bad publicity.’ Is there?

P.T. Barnum, the 19th century American showman and entrepreneur, has been often credited with this quotation. He became famous pitching oddities and hoax’s to draw crowds to his circus and performances. Barnum relied on publicity in traditional newspapers and word … Continue reading

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Social Media Can Save the Day (L. Albert)

While researching some crisis management tactics for the restaurant industry, I came across some good information that I think everyone in the class can benefit from. Amy Neumann has 5 steps for crisis management using social media. In a crisis, … Continue reading

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Social Media Fakers. Who is really managing that profile?

  I recently heard about a disturbing conversation between an attorney and a marketing professional at another law firm.  It was about some LinkedIn groups and events that this attorney was head of and he was contacting marketing to make sure they had … Continue reading

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