Category Archives: blog

‘There’s no such thing as bad publicity.’ Is there?

P.T. Barnum, the 19th century American showman and entrepreneur, has been often credited with this quotation. He became famous pitching oddities and hoax’s to draw crowds to his circus and performances. Barnum relied on publicity in traditional newspapers and word … Continue reading

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Social Media Can Save the Day (L. Albert)

While researching some crisis management tactics for the restaurant industry, I came across some good information that I think everyone in the class can benefit from. Amy Neumann has 5 steps for crisis management using social media. In a crisis, … Continue reading

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Objectives, Strategies and Tactics Oh My!

I doubt I’m the only one having a hard time grasping the differences between marketing plan objectives, strategies and tactics so what better topic to blog about this week? At first these terms were crystal clear: Objectives are specific, time-defined … Continue reading

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Breaking High Tech records at the Summer Olympics 2012

Brazil using their smartphones and camers The summer Olympics is raising the bar and smashing records on technology use across the world. Over nine million tweets during the opening ceremonies alone. During the opening ceremonies, hundreds of Olympians were carrying … Continue reading

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please, Please, PLEASE like me on Facebook…

Everywhere you go, everywhere you look, another business is asking you to like them on Facebook. Just yesterday I was getting gas in the middle of nowhere and to my amazement, the green, text payment display asked me to like the … Continue reading

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Ads On Basketball Jerseys — Too Far? (Geoff)

This September team owners and executives from the National Basketball Association will vote on whether or not to approve a league program that allows teams to where corporate advertisements on their jerseys.   These advertisements are not just the Nike “Swoosh” or the … Continue reading

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Is your Data Safe in the Cloud? @davidawolf

    Any discussion about putting your business in the cloud will always end up in a debate about how safe your  information is.  It seems like daily you read about another bank, company or credit card processor who had … Continue reading

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How social is “social” and how much is too much?

I recently read an article from Small Business Trends called Are You a Social Media Addict?    Fortunately, according to the 7 signs they outlined, I have yet to become a “Facebookaholic” or wake up during the night to check my … Continue reading

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Is Organic really better? (L. Albert)

OK so at my job, the girls have all started to eat organic foods. Almost every day, a new article is being sent through email about some type of food causing some illness. My opinion on all of this is … Continue reading

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iPad, iPod, iShop…

With Steve Jobs recently announcing his retirement as CEO of Apple, I got to thinking about the company’s most recent innovation – the iPad.  If you don’t know what an iPad is, you’ve been living under a rock.  It became … Continue reading

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