Category Archives: blog

Dark Chocolate

Blogging is bittersweet. I find it hard to come up with blog content that is relevant, original, and interesting.  Originally, I wrote nearly three very academic pages on the ethics of ghost blogging by corporations.  Is it an ethical practice…is … Continue reading

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Jimmy pulls a fast one on the news.

Late last week I viewed a viral video which at first glance looked to be real.  After showing some friends, they pointed out a few things that made me second guess the reality of the video.  The video I’m referring … Continue reading

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Employee dissatisfaction goes viral

After putting up with an abusive district manager, three Journeys employees decided enough was enough. They closed up shop and posted a resignation letter to the store’s security gate. Even better, the public display of detest went viral. So how … Continue reading

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Info-Quick

It seems as if every day a new tool or application is introduced to make our lives easier or more fun. Two of my favorites tools from recent years enable even the most non-technical people to create effective visuals that … Continue reading

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Twerk-it or Sit Down.

    The bears  and foam finger from Miley Cyrus’ performance are still haunting my dreams. On Sunday, August 25, marked the train wreck MTV Video Music Awards.  It is known for radical behavior, outrageous performances, and barely dressed women.  … Continue reading

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Public Relations the Game Changer

It wasn’t long ago that PR was an afterthought in the marketing mix. It was a way to get a little publicity to amplify the brand, launch a product or beat back a crisis. Today, with the rise of social … Continue reading

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It’s finally clean! Only took 3 years.

bp-greenpeace-black-pest_thumb

In class last night we all presented on different publics. The presentations were interesting but what I found most interesting was that multiple groups used BP as an example. One group noted BP as having some good PR in their … Continue reading

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Start with the Story

If great leaders can be identified by the quality and impact of their presentations, then great presentations must have something significant at the core. I love that this secret strength is, at heart, a compelling story. Recently, storytelling was identified … Continue reading

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Aretha Franklin Has Got It Right!

  R-E-S-P-E-C-T Most of you reading this are not Picasso, Reid or da Vinci, and I mean that with the utmost respect. As marketers, we can come up with creative ideas, but often come up short on the actual creation … Continue reading

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‘There’s no such thing as bad publicity.’ Is there?

P.T. Barnum, the 19th century American showman and entrepreneur, has been often credited with this quotation. He became famous pitching oddities and hoax’s to draw crowds to his circus and performances. Barnum relied on publicity in traditional newspapers and word … Continue reading

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