Building brands-new vs existing businesses

Building a brand is a key step in creating a new image for a new or existing business. It’s more difficult for an existing business to develop a new brand because there are already preexisting views or beliefs within the community that now need to be evolved or changed completely. New businesses are lucky in that since they are starting fresh, they can make their new brand into a great one without having to change people minds from their original brand experiences.
All brands should and do evolve over time, keeping your companies brand relevant and up to date will help to ensure its survival.

Powerful Brands

J. Dixon

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