In 2008, the brand Samuel Adams (SA) launched a program called “Brewing the American Dream”. This platform provides a small beverage business owner the opportunity they need to achieve their dreams. By offering financial assistance and mentoring, the businesses can use the loaned money to grow and create jobs.
I am pleased that CEO Jim Koch wants to invent new ways to make a difference. He wants to help out the “little guys” who want to pursue a similar passion, like Jim once did. If a small business owner is unsuccessful in obtaining a bank loan, then SA will provide them with loans ranging from $500-$25,000.
This program shows a strong commitment to helping the community by supporting business owners. Samuel Adams is fostering a community of entrepreneurs and that experience is something very special and unique. This brand receives an A+ from me on implementing a successful community relations campaign.
Will you now be influenced to support small businesses by purchasing a Sam Adams?