Rocketing into the Future

Marketing communication is like a chess game, played (by the winners, at least) with a combination of insight, experience and luck.  The insight is provided by market research.  And, while social media, mobile platforms, and Big Data have opened up … Continue reading

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Millennial males are brand conscious, yet want to be unqiue

There is a very interesting article in AdAge that talks about millennial males and how they are brand conscious yet are rebelling against mass culture. Millennial males are very interested in what they choose to care about. They are rebelling … Continue reading

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Have Our Cake and Eat It Too

Week four our Integrated Marketing class brought a distinguished guest speaker: Chris Veronda, Manager of Corporate Communications at Eastman Kodak.  Veronda, is one of the most seasoned speakers we’ve had in any of our graduate classes and has dealt with … Continue reading

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Happy customers lead to future happy customers…

An effective method of alternative marketing is called Word of Mouth (WOM).   WOM marketing can be very beneficial to a company.  One of my more popular quotes is from the Altstiel and Grow (2012) textbook, “When people are happy with … Continue reading

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Necessary Obsession

If you have a few minutes to spare this week, check out this article from Forbes.com.  Steve Oleneski explains the importance of integrated marketing communications, justifying his obsession with the concept we have just spend the last five weeks learning … Continue reading

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Coke apologizes for Vitamin Water offensive promo: Bottle Cap reads “You Retard”

Recently Coca-Cola’s Vitamin Water ran a promo in Canada that mashed English and French words together. These words were printed underneath the cap of all Vitamin Water bottle distributed in Canada. The campaign was intended to play off Canada’s bilingualism … Continue reading

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They’re dead and earning more money than you

Check out this Adweek article about Lucy and Desi’s new campaign. Did you know that deceased celebrities still rake in over $2 billion dollars annually?  While Michael Jackson and Marilyn Monroe are obvious contributors, I can’t help but find Lucy … Continue reading

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Social media revamp for veterans!

Sachs Media Group was chosen to help run a PR campaign for FDVA (Florida Department of Veterans’ Affairs) and it created a big impact! The department established 23 years ago, needed a new method of informing the vets of available … Continue reading

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A happy employee is a productive employee

              … Isn’t that the truth! Internal marketing is crucial.  If a company is not implementing this tactic they are missing out. The goal of internal marketing is to motivate all areas of a … Continue reading

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Loyalty Program Overload?

How many “frequent shopper” cards do you have in your wallet? How about punch cards for buy six items, get one free? I have to admit — I’ve reached loyalty program overload. These programs can be very important to customers, … Continue reading

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