M.S. in Strategic Leadership Information Meetings- Chesbro Center - 7 College Green Dr. - Room 127 October 10, 2013Sign up on the program page.
- Chesbro Center - 7 College Green Dr. - Room 127 August 5, 2013Sign up on the program page.
- Chesbro Center - 7 College Green Dr. - Room 127 July 10, 2013Sign up on the program page.
- ONLINE - WEBINAR 12 NOON June 20, 2013Sign up on the program page.
- Roberts Wesleyan College June 5, 2013Sign up on the program page.
- Chesbro Center - 7 College Green Dr. - Room 127 October 10, 2013
- M.S. in Strategic Marketing Information Meetings
- Dixon Schwabl, 1595 Moseley Rd., Victor, NY August 15, 2013Sign up on the program page.
- Dixon Schwabl, 1595 Moseley Rd., Victor, NY July 17, 2013Sign up on the program page.
- Roberts Wesleyan College June 5, 2013Sign up on the program page.
- Dixon Schwabl, 1595 Moseley Rd., Victor, NY August 15, 2013
Marketing Mix & Product Development
In the blog Social Fresh, a computer science major who’s already launched a side career posting tech-savvy answers in online forums before he’s graduated, suggests that Facebook should keep an eye on Google+ because in three months’ time, it reached … Continue reading
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Customer Service: Raise-the-Bar Return Policies
Summary: This week, an article in Newswise, the collegiate news wire service Keuka subscribes to, cited a study published in the Sept. Journal of Marketing which recommends online retailers utilize universal free return policies. The study found that when customers … Continue reading
Re-vamping Yahoo.com….What Can They Really Do? (Geoff)
Today Marissa Meyer is unveiling her plan to turn-around the flailing yahoo.com as reported by Business Insider http://www.businessinsider.com/marissa-mayer-reveals-her-yahoo-turnaround-plan-tomorrow-2012-9 In the article, sources say that Meyers is going to concentrate on 8 key products in the new roll-out as well as … Continue reading
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Marketing, you can take it with you. (H.Worthington)
“Why do they need a naked body on the bag?!’ A co-worker asked me, outraged about a shopping bag her daughter brought back from the mall. I immediately knew her daughter had been shopping at Ambercrombie and Fitch from the … Continue reading
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Social Media Can Save the Day (L. Albert)
While researching some crisis management tactics for the restaurant industry, I came across some good information that I think everyone in the class can benefit from. Amy Neumann has 5 steps for crisis management using social media. In a crisis, … Continue reading
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5 tips for Breaking Bad News
I recently read an article in PR Daily by Christina Miranda that outlines ways to deliver bad news to any audience. With so much emphasis on creating positive buzz and spreading good news, delivering bad news is often overlooked. Whether you’re an … Continue reading
The bad side of successful marketing (H.Worthington)
I personally applaud Nike for decades of perfecting the art of creating a persona of performance, elitism and status with it’s products. McDonald’s for creating a sense of value with its former super-sized value meals. Tobacco’s image of rebellious cool sophistication. These companies have perfected the art … Continue reading
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Memorable Guerrilla Marketing Campaigns – John
Marketers are adopting alternate methods of advertising in order to attract consumer attention. There are thousands of forms of alternative media. Guerrilla marketing, a form of alternative media uses unconventional means to promote a product, attract attention, and create memorable … Continue reading
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Is Public Relations Free?
Why do people say public relations is free? I get it, publicists work to obtain third party generated publicity. However, the work that is required to manage such an orchestration does not come free. It requires extensive time and effort … Continue reading
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