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July 28, 2016

Roberts Wins Two PRism Awards for Excellence in Marketing

Roberts Wesleyan College took two PRism Awards back to campus during the annual Prism Awards hosted by the Rochester chapter of the Public Relations Society of America.

The event recognizes complete public relations programs and tactical elements incorporating sound research, planning, execution and evaluation. These awards are given to work representing the highest standards of performance in public relations.  An impartial panel of senior-level professionals from the Kansas City Public Relations Society of America (PRSA) Chapter served as judges which makes these awards even more valuable.

With agency partner Dixon Schwabl, Roberts Wesleyan College was awarded two PRism Awards at the event held June 16.

PRism Awards for Excellence:

  • Award for Excellence in the Not-for-Profit Institutional/Image Communications for rebranding the College on the 150th anniversary.  

  • Award for Excellence in Not-for-Profit in the Design category for launching our new logo on our 150th anniversary. 

“The rebrand looks easy when it is done, but as many of you know this was a HUGE project,” said Donna McLaren, Associate Vice President of Brand & Marketing Communications. “It’s no small feat to navigate the balance between strengths of our brand attributes with multiple audiences – plus considering the demands of new prospects and the competition.  Therefore, to be selected as an award recipient in these categories reflects the excellent brand work we executed.”

For a complete list of the 2016 Winners go to:

http://prsarochester.org/articles/27