| Mr.
William H. Todd |
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Mr. Todd, Associate Professor
of Business and Lead Professor of the
Marketing Major, has been a faculty member
of Roberts Wesleyan College since 1984
and teaches in the undergraduate and graduate
business programs. He is certified as
a Professional Certified Marketer (PCM)
by the American Marketing Association.
Mr. Todd received his M.S. in Business
Administration at Abilene Christian University
in 1963.
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After completing a tour of duty in Administration,
he returned to full-time teaching. During
his tour of duty, he served as Director
of Development and helped launch the Master
of Social Work Degree Program. As part
of that program, he developed a comprehensive
and innovative Strategic Marketing Plan
and established all marketing and recruitment
processes, serving as its Director of
Marketing, then took on additional responsibilities
as Director of Marketing, Office of Adult
& Graduate Education Services. At
the request of the Provost, Mr. Todd satisfactorily
completed a comprehensive project involving
curriculum conceptualization and all necessary
matters relating to the preparation of
the New York State proposal for a Master’s
Degree in Management; he then successfully
moved the proposal through the College
approval process. In addition, he has
completed feasibility studies for several
other programs including the recently
introduced Masters Program in Psychology
and the proposed Masters Program in Nursing.
He has published the article "Systems
Theory: A Holistic Approach to Management."
Mr. Todd served as Chair of the RWC Business
Department from 1988-1992. Mr. Todd has
extensive practical business experience
with Eastman Kodak Company and Continental
Oil Company (CONOCO) among his previous
employers. He also serves as the Internship
Coordinator for the Undergraduate Business
Program, and as an ongoing marketing consultant
to RWC programs and to other outside organizations.
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