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Previous Issue
Fall 2007

 

Dr. Mark B. Redfield, Jr.
Associate Professor of Business

Dr. Redfield has been a faculty member at Roberts Wesleyan College since 1989. He is currently Associate Professor of Business and Coordinator of Nonprofit Management Studies at RWC. He previously served as Director of RWC’s Organizational Management Program, an Adult Degree Program leading to a Bachelor of Science Degree. He earned his Ph.D. at the Union Institute & University in Cincinnati, Ohio. His Ph.D. is in Nonprofit Management with a special emphasis in Strategic Marketing Management for Nonprofit Organizations. Dr. Redfield’s dissertation was Strategic Alliances and Collaborations - A Study of the Perceptions of Leaders about Factors Influencing Successful Collaborations among Nonprofit Organizations.

He has served on the Board of Directors at The Al Sigl Center as well as the Rochester Hearing and Speech Center. Dr. Redfield has nineteen years of successful experience in Advertising, Marketing Communications, and Public Relations at leading advertising agencies in the Rochester area including Rumrill-Hoyt, Inc. which is now Saatchi & Saatchi Rowland, Inc. As an Associate Professor of Business, he has helped many undergraduate students obtain marketing and advertising internships in the greater Rochester area. Some of his students have moved onto major advertising agencies including New York City and Toronto. Over the years, Dr. Redfield has written and executed plans to introduce Money-Matic Machines for Marine Midland Bank, promote chemicals for DuPont, and introduce a point-of-sale system for Eastman Kodak’s Retail Management System. He authored and taught Nonprofit Management and Governance for the Master of Science in Management Program. Also, he co-authored and taught Strategic Marketing for Managers. He has advised several graduate students with their research projects.

E-Mail: RedfieldM@roberts.edu
Phone:
(585) 594-6478

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