Marketing
Program Overview
The Marketing major prepares students with the appropriate theories and skills to effectively plan and manage the execution of organizational strategies (involving products, pricing, promotion, and distribution) that add value, facilitate exchanges, and satisfy customers. The major builds on a strong general education foundation with coursework in each of the core business disciplines (management, accounting, marketing, economics, finance, and information systems) and specialized coursework in the field of marketing.
Students must earn a grade point average of at least 2.50, both cumulative and in the Management courses, to graduate in the major.
| Marketing Courses (21 hours) |
| MKT 325-Internship Preparation (1) |
| MKT 340-Advertising (3) |
| MKT 345-Consumer Behavior (3) |
| MKT 350-Sales Promotion (3) |
| MKT 355-Personal Selling and Sales Management (3) |
| MKT 401-Marketing Research (3) |
| MKT 402-Marketing Management (3) |
| MKT 450-Internship Experience (2) |
| Marketing Minor - 18 Cr |
| BUA 101 - Introduction to Business (3 credits) |
| MKT 201 - Principles of Marketing (3 credits) |
| MKT 340 - Advertising (3 credits) |
| MKT 345 - Consumer Behavior (3 credits) |
| MKT 402 - Marketing Management (3 credits) |
| +1 Marketing elective (3 credits) |
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