Dr. Laura Falco
Assistant Professor of Marketing

Education
D.B.A., Marketing, Anderson University
M.S., Management, Roberts Wesleyan College
B.S., Business Administration, Houghton College

Professional Experience
Six years of teaching experience
Three years of corporate marketing experience
Marketing consulting

Areas of Expertise
Consumer behavior
Product management
Marketing theory

Projects Advised
Increased Production of Plastic Packaging Without the Necessary Recycling Infrastructure

Contacts
585.594.6656
falco_laura@roberts.edu

Dr. Mark B. Redfield, Jr.
Associate Professor of Business Administration

Education
Ph.D., Union Institute & University
M.B.A., California Coast University
B.S., California Coast University
A.A.S., Corning Community College

Professional Experience
Nineteen years in the advertising agency business

Areas of Expertise
Strategic planning
Marketing
Advertising
Nonprofit management

Projects Advised
Marketing Cancer Clinical Trials
How the Internet Has Affected the Job Market

Contacts
585.594.6478
redfieldm@roberts.edu

Michael Spang
Adjunct Professor of Business

Education
M.B.A., State University of New York, Buffalo
B.A., Biology, Canisius College

Professional Experience
Professor, Roberts Wesleyan College graduate programs
Director, Business Research, Eastman Kodak Company
Product Manager, Johnson & Johnson

Areas of Expertise
Market research
Internet marketing
Marketing strategy

Contacts
585.377.8364 home
585.477.7791 work
spang_michael@roberts.edu

Susan J. Sullivan
Adjunct Professor of Business

Education
M.A., Integrated Marketing Communications, St. Bonaventure University
B.S., Organizational Management, Roberts Wesleyan College

Professional Experience
Adjunct faculty at Roberts Wesleyan College
Six years of marketing in higher education
One year of marketing business to business

Areas of Expertise
Integrated marketing communications

Conatcts
585.594.6904
sullivan_susan@roberts.edu

Donna Preston
Adjunct Professor of Business

Education
M.S., Management, Roberts Wesleyan College
B.S., Health Science, SUNY Cortland

Professional Experience
Channel partner programs, marketing communications, and branding at Eastman Kodak Company
Training and marketing programs at Xerox Corporation

Areas of Expertise
Branding
Marketing communications
Leadership

Conatcts
585.724.4047
donna.preston@kodak.com

William Todd
Associate Professor of Business

Education
M.B.A., Abilene Christian University
P.C.M., Professionally Certified Marketer by American Marketing Association

Professional Experience
Faculty member of RWC since 1984
Professor of undergraduate and graduate business programs
Lead professor of the undergraduate marketing major
Faculty supervisor for the undergraduate business program
Advisor of graduate projects
Chair, RWC Business Department, 1988-1992
First lead professor in the MHR (now OM) program; marketing consultant to that program.
Pioneered the marketing for adult and graduate programs at RWC.
Completed numerous feasibility studies for several undergraduate and graduate programs.
Developed curriculum conceptualization and all necessary matters relating to the preparation and approvals of the New York State proposal for a Master’s Degree in Management (MSM/now MSL).
Completed a tour of duty in Roberts Wesleyan College administration.
Roberts Wesleyan College Director of Development.
Over 20 years of marketing in corporate America; extensive practical business experience with Eastman Kodak Company and Continental Oil Company (CONOCO).
Continues to be a marketing consultant for RWC programs as well as outside organizations.

Areas of Expertise
Marketing

Contacts
585.594.6041
toddw@roberts.edu